When Purity Ring delivered their first album, Shrines, there were plenty of electro pop bands around, but no one sounded like them. They created their own style right from the start and WOMB, their third album, sees them reclaiming their place with aplomb.
Mixing minimalist synths with a multitude of blips, claps, beats and an unbelievable knack for filling the songs with hooks and melodies that seem to come from another dimension, Purity Ring creates unique soundscapes that seem pure and innocent, while at the same time, conveying some really unsettling and creepy imagery. It's this perfect mix of minimalism that knows when to build up the layers, innocence with creepy and disturbing imagery, that makes Purity Ring stand out in the electro pop scene. WOMB is a blast from start to end.