Is your business accessible? You could be missing out on potential customers.
- Did you know that 1 in 5 people in Australia have a disability?
- Did you know that you might be missing dozens of potential customers if your premises are not accessible for all?
- Did you know that the Commonwealth Disability Discrimination Act 1992 requires all public premises to be accessible to people with disabilities? This means that your business is obliged to ensure ease of access for people of all abilities.
- Be aware of the barriers that prevent good access - they exist in the physical surroundings, in information and the way it’s provided, and in people’s attitudes.
Disability in Kingston
In the City of Kingston, it is estimated that there are approximately 32,000 people (or almost 23% of Kingston’s population) who have a disability or have difficulties with mobility, sight and hearing. This includes people with different types and levels of impairment, children, young people, older people, women, men, Aboriginal and Torres Strait Islander people and people from culturally and linguistically diverse backgrounds.
Together with their friends and families, the number of people affected by a disability is bigger still - and every one of them is a potential customer.
What is a disability?
A disability can be any physical, sensory, intellectual, cognitive or psychiatric impairment that affects a person’s ability to undertake everyday activities. A disability can occur at any time in life. People can be born with a disability or acquire a disability through an accident or illness. Some forms of disability are temporary; others are episodic which means that they are better on some days and worse on others. Some disabilities may be obvious to other people, while other disabilities are ‘hidden’.
Source: Department of Human Services website
Which customers will improved access benefit?
Providing good access to your business will benefit:
Improved access will also assist older people
The City of Kingston has a rapidly ageing population. It is estimated that by 2016 the number of people living in Kingston aged 70 or over will increase by 32% and the number of people living in Kingston aged 80 or over will increase by 54%.
More than half of people aged 55 years and over have difficulties with mobility, sight and hearing. Whilst they may not see themselves as having a disability, they may find easier access of greater benefit.
Source - Survey of Disability, Ageing and Carers (SDAC) – Health Profile for the City of Kingston February 2009, Bonato and Associates
Good access also benefits:
- Parents or carers of young children – particularly those with strollers or prams
- Delivery people
- Shoppers with heavy bags
- People from non-English speaking backgrounds
- Every customer – particularly when it’s busy
- You and your business!
Good access equals good business!
Do you want to know more on how you can make your business more accessible and inclusive for all?
A number of fact sheets have been developed to assist you and your business to become accessible and these fact sheets can be found on this page, on the right side in the blue panel.
The Factsheet series of ‘Creating Accessible and Inclusive Businesses’ were developed by Kingston City Council as part of the Community Building Program (MetroAccess) initiative, a project funded by the Victorian Government Department of Human Services. For more information about MetroAccess, please click here to visit the MetroAccess page.
These Factsheets were produced based on materials developed by Marrickville Council and the Australian Human Rights Commission.
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